Is it better for the product to go away because it's obsolete, or evolve and stay around?[user not found] wrote: ↑Fri May 17, 2019 11:31 amIn a market where niches are increasingly marginalized - it's good to play to a niche.Detroit wrote: ↑Fri May 17, 2019 11:06 am
It's super capable. Wrangler is the last solid axle passenger vehicle in existence. Other vehicles are pretty danged capable but have far better highway manners. Yes, more expensive to deal with potentially, but for a large portion of buyers, that doesn't really matter.
There are obviously a lot of people who will still pony up for a new live axle farm implement with modern tech, so keep making it until you can't.
With the prices where they're at, we're already getting market feedback that's they're too expensive and other vehicles make more sense forany buyers. It's only a matter of time before the Wrangler is too niche to sell in the volume it needs to.