It has to take market share because right now, it's a vehicle of 1 in the segment. The question is how much volume it takes. If it's a lot, Jeep will do some excellent things.D Griff wrote: ↑Tue Jul 07, 2020 5:50 pmNo way it kills it, but unless it's awful, it'll take some portion of the market share. That said, competition is good, it's to have two such vehicles available.Detroit wrote: ↑Tue Jul 07, 2020 5:46 pm
Top off all the time, heavy wheeling and probably frequently dirty...I doubt a Bronco will be any better in durability in those conditions.
I don't think the Bronco will kill the Wrangler, if anything it'll make it better because Jeep is on notice with the first real competitor in...ever?
OR, it could just grow the segment by bringing more people in while other continue to buy Jeeps because #jeeplyfe My wife thinks the Bronco is a "stupid Jeep poser wannabe for bitches who can't afford a real Jeep"...it'll end up being the typical Mustang vs Camaro or F-150 vs Ram or whatever brand loyalty thing.
I'm super for it all.