I like the Supra, but don't love it. The concept looked really aggressive and had me thinking supercar vs a refreshed 370Z which is kind of what it turns out to be. Nothing wrong with the production version but it doesn't exactly look like a supercar, and knowing Toyota, there are very few shareholders wanting to build two door sport coupes. Sure the designers and marketing staff want them released, but the machinery to make them costs
billions and billions. It's dumb from a financial perspective unless you're pumping out Corvette volumes for decades off the same equipment. Hence BRZ/FRS/86, and now the Z4/Supra. Use someone else's assembly lines whenever possible.
To achieve their vision, they might have contemplated using the LFA footprint, by adding a few robots to that assembly process to build chunks of that car out of cheaper materials, strip out the costly tech and optioned it with their own V6 +TT with a
, and give it the high priced V8 version for those who want something truly unique and impressive.
More shit talk:
Now if they went this route they would have truly born a legendary replacement, and probably have sold a few thousand examples per year. Which sounds like financial suicide unless their goal is to earn street cred for their beige cars with sport/F-Sport designations. Grounded to the ground Camry could be considered a respectable sports sedan in the car enthusast world come next gen, assuming they bolt on a couple of "supra" exclusive goodies, like stiffer suspension and the made up V6 turbo/ZF tranny.
Alas, their intentions are good, the product is okay, and once again playing it safe costs them some street cred in exchange for happier shareholders. So do they deserve ZOMG excitement from the average enthusiast for this release? Probably not, but the "Grounded to the Ground" buyer may fork out a little extra for the gloss black rims and sport bolstered seats in the 2020 Camry and imagine themselves behind the wheel of a Supra as they neutral drop into D while revving beside a Jetta at a random street light.
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and drop an LS into it.
swaps into things, a 
is basically the end result and way cheaper.
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