Tarspin wrote: ↑Wed Dec 01, 2021 2:04 pm
Detroit wrote: ↑Wed Dec 01, 2021 1:43 pm
I'm shocked there's a 2nd gen BR86, and not just that but it sounds like it's really good. Incredible that Toyota devotes the resources to it, and yes while sharing with Subaru helped keep those costs down, they're still a drain when BILLIONS need to be spent developing EVs pods.
Toyota has always been trying to appeal to the youths to make them customers for life. Scion was an entire brand dedicated to doing that, but it never took off. I had a 1st gen tC right out of undergrad, which was a much better car than it should have been. I REALLY liked that thing. It was also my last and only Japanese car.
They seem to be throwing a plug on existing hybrid packages and calling them Prime. I wonder if that satisfies their requirements for EV offerings? I'm sure more stuff will come, but they seamlessly threw a Rav Prime out there and it has a gov credit attached to it's purchase and a three year waiting list right out of the floodgates. I think they put more money into hydrogen tech then EV, and rightfully so, IMO.
The brand is better then it was, I'm legit finding their design cues to be neutral to appealing range, which is a big leap from five years ago when heinous to unsightly was a better description of their offerings. I feel like my next statement will bring on some
, but I even think a Camry SE (XSE) looks pretty dece, reminds me of my 2004 TL in many ways, just way more efficient.
Yea, it's interesting how Toyota has approached EVs, basically just hybrids and plug-ins. But by leading with the Prius 20+ years ago, they built a brand around efficiency that's stuck. The Highlander Hybrid gets an astonishing 35mpg. In a 3-row family hauler. Sure, it's not fast, but it gets 35mpg without the customer needing to plug it in, or buy special gas, or do much of anything other than drive it like normal. For that segment of customer, it's brilliant. This kind of efficiency pays off in spades for CAFE, not to mention all the other fuel efficient vehicles they sell. So instead of building extremes: EVs and gas guzzlers, they build more of a balance that works...for now. There's emissions requirements coming that will pressure them more for plug-ins and full EVs, but I'm sure that's being worked on.
Which is why things like the Rav4 Prime exists, and its sold out everywhere I'd guess because Toyota is only capacitized to build what they have to for compliance and demand happens to surpass that. It's a case where their rigid production planning is burning them, but only kind of because it makes those things more profitable since they don't have to discount them to move them.
And agreed, styling is quite improved. The Camry looks legit decent now, I wouldn't be embarrassed to drive one at all.
I've mostly ignored Toyota for the last 8 years while I've worked for 'murican OEMs. They all dismiss Toyota as unpatriotic imports for left wing fart sniffers. I have quite a bit of respect for the brand now that I can look at the industry through a more neutral lens. Hell, my garage might be Toyotas for the foreseeable future.